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App Branding

We brand the Cloudike apps for iOS, Android and the web so that they look and feel like your own product: your name, logo, colors, fonts, icons and illustrations.

What we brand​

  • App name and logo. The app icon and logo follow your corporate identity.
  • Color palettes. We use three color palettes, each in a light and a dark version, and adapt them to your brand colors. They are used for notifications, pop-ups, messages, icons and illustrations.
  • Fonts. By default, we use a font combination that follows the App Store and Google Play design guidelines. If you have signature fonts, discuss them with our sales team.
  • Illustrations. Filler and storytelling images in your brand colors. See Illustrations.
  • Key screens. Sign-in, subscription and onboarding screens are the face of the app, so we pay special attention to them.
  • Languages. We localize the apps into the languages you need. See Localization (Lokalise).

What we need from you​

Ideally, a brand book with all the elements of your brand, from its founding principles (mission, vision, values) to its visual identity (logo, colors, fonts, visuals). A shorter brand kit or any other brand description also works.

If you don't have a brand book, we design the branding ourselves based on your brand information and app name: we select a color palette and prepare all the visuals. Even your website is enough to start.

Sign-in and subscriptions​

You can choose one of two options for sign-in, subscription and similar screens:

  1. Built by us. We build sign-in and subscription screens for your needs.
  2. Your services. We integrate your own services, such as billing or ID verification, through a web view. See also Custom Sign-In (SSO).

Examples of branded sign-in screens

Onboarding​

For onboarding screens, we can use your own images and brand style, or our illustrations that show what users can do in the app.

Examples of branded onboarding screens

Custom layouts​

If you have specific ideas about the app layout or your own designs for some screens, we can discuss them. Send us the details or your design layouts, and our sales team will discuss what can be implemented.

Branding on the PAYG model​

On the Pay-As-You-Go model:

  • A custom-branded web app is available to all clients.
  • Mobile app branding is available for clients purchasing over 15,000 subscriptions.
  • UI colors follow a unified color scheme across all clients; illustrations can be customized within a predefined color framework.
  • Launch, including your tenant setup and branding, takes about one month.

See PAYG for Telecom Operators for details. We are flexible: contact Sales to discuss terms that fit your business.

Publishing to the App Store and Google Play​

If we have access to your App Store and Google Play accounts, we upload the build, add a description of the changes and publish the app on your behalf.

  • With your approval. If you want to check the app before publication, we send you a test build and a detailed description of the changes, and release the build after you approve it.
  • Without approval. If we agree to publish right after our testing, we send you a description of the new version and the list of changes after the release.